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The law is serious business, which is why many legal firms avoid flashy law marketing firms strategies, social media, and public relations: they want to project a genuine, realistic image. Today’s marketing teams are pushing the limits of innovation, with inventive and confrontational marketing becoming a fast favourite for most businesses’tactics that most law firms want to avoid at all costs.
However, the difficulty remains: it is a crowded marketplace in which it is extremely difficult to stand out. What is the best marketing strategy for modern law firms?
Legal marketing has never been particularly popular. As a more ‘traditional’ industry, the legal profession has historically prized word-of-mouth marketing and other antiquated marketing approaches. Because law firms deal with such sensitive matters, it’s unusual to see large flashing billboards advertising low-cost divorce lawyers or flash sales on automobile accident attorneys.
This was the finest option for law firms during the age of traditional, ‘old school’ marketing. Putting up eye-catching signs and advertising in the local newspaper might undermine a legal firm’s credibility. Traditional wisdom holds that a law practise that uses legal marketing isn’t very good, and when looking for a lawyer, you want the best.The absence of law firms itself could be one factor contributing to the lack of law firm marketing. According to studies, self-employed and ‘freelance’ lawyers are far more common in the United States than firms with many practising lawyers. Self-employed solicitors are unlikely to have a large marketing budget, instead relying on word of mouth and the local community to bring in clients. Word of mouth can be an excellent marketing technique for single proprietors, but a little legal marketing effort can go a long way.
The days of traditional advertising are over, and we’re starting to see some game-changing companies experiment with marketing. First and foremost, law firms are businesses. Growth should be a fundamental aspect of every organisation’s strategy: all operations in the enterprise should have the overriding goal of developing the business and establishing credibility.
In this day and age, marketing is critical for law businesses. As law firms begin their expansion adventures and the legal market becomes more competitive, securing a market share for your company is critical to staying afloat.That doesn’t mean you have to create an all-star campaign with an A-list celebrity and a huge budget. Law company marketing can be simplified while being professional and knowledgeable.
It’s clear what traits your clients seek in a law practise. The legal profession must be perceived as safe, professional, and, most importantly, talented. Nobody wants to employ a lawyer they can’t trust to win their case or give them the best, most reliable advice.
It makes sense, then, to centre your law business’s marketing efforts on these traits, emphasising how trustworthy, professional, and dependable your firm is. Don’t forget to publicise your efforts – today’s consumers aren’t fooled when it comes to the security of their sensitive data.