How to participate in Agency Initiated Partner Campaigns

Step 1: Login to the TikTok Shop Affiliate Center with your credentials

Step 2: Click on “Partner Campaign

Step 3: “Register” for a Partner Campaign

You can now see all of the campaigns that you are eligible to register for in the “Campaign marketplace” along with your existing campaigns which are listed under “My campaigns“.

Under the “Campaign marketplace” tab, you can also filter your options to view the following:

  • All campaigns” – All campaigns that you are eligible to register for
  • Target campaigns” – Campaigns that an agency specifically invited you to
  • Local agency campaigns” – Agency that is primarily focused on your local country

When you have identified a Partner Campaign you want to register with, select the “Register” option next to their profile and set the total commission rate that you are applying to the campaign. This is the combined rate that will be paid to the agency and creators.

Step 4: Review details and click “Register products

You can now review the campaign details, partner contact information, and message provided by the partner about the collaboration. Click “Register products” once you are ready to create a campaign with the partner.

Step 5: Select products you would like to register and click “Next

You can also add additional products after a campaign begins by selecting Register

Step 6: Set the Commission Rate, Sample Quantity, and Email and “Submit

It is recommended to include samples of each product, so the agency can provide samples to the creators they think is the best fit to promote them. Also, make sure to provide a valid email and WhatsApp (Optional) so the agency can reach out to you with any questions around the collaboration. If you want to set different commission rates and sample quantities for different products, then repeat step 5.

Step 7: Wait for partner confirmation of the product details

Once you have registered a product, the Affiliate marketing Campaign will show up under “My campaigns“. Click “View data” to review the campaign details and which registered products are pending. Once a partner has reviewed the products commission rate and sample quantity, they can approve or reject the request. After a partner approves a product request, your campaign will be live starting for that product once the start of the “Campaign period” begins.

Product Rejected

If a partner rejects a product, you can review it in the “Rejected” tab. There are two possible scenarios where a partner rejects a product registration. In the first scenario (1), the agency has rejected the registration, but has provided a reason for why the registration was rejected. You can also review the reason the partner rejected the product by clicking “View reason” and “Re-register” if you want to resubmit the product for partner review after adjusting commission and/or samples based on their reason. In the second scenario (2), the agency has rejected your product registration and blocked you from registering the product again.

Cancel Product Registration

If you would like to cancel a specific product collaboration, click “Close” under the Ongoing Registered Products tab. The agency must then approve the cancellation request before it takes effect.

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